Tips You Can Use: Implementing 3D Technology
KaVo Kerr Connections
Tips You Can Use: Implementing 3D Technology
Dr. Kaveh Ghaboussi owns and operates Madison Smile Solutions in Madison, Wisconsin. He is also an early adapter of 3D technology and a huge proponent on the impact it can make for not only patients but also the reputation and bottom line of the dental practice.
We sat down with Dr. Ghaboussi to ask him to share some of the most useful tips about 3D technology with his colleagues. He gave us three very important points to consider.
1. Create an Implementation Strategy
“Creating an implementation strategy is essential to making the most out of your 3D investment. That’s a big deal and so often overlooked,” Dr. Ghaboussi said. “This includes talking with the team about why you are making the investment, the enhanced diagnostic capabilities of cone beam imaging, where it will be used and what kinds cases are ideal for this technology, etc. Educating your staff on how to use the technology is one thing. Including them in implementation process is another. It promotes engagement with your team and makes them feel like an essential part of your business – which they are. When they understand this, they will carry that message to your patients.In addition, they need to address questions patients may have, especially concerning radiation. One reason I chose my 3D system from KaVo (formerly Instrumentarium Dental™), was its Low Dose Technology™. Many patients are concerned about radiation exposure. They need to be able to confidently answer concerns from patients. It’s important that the entire team is on the same page.”
2. Take Full Advantage of Training Opportunities
Training is key for the dentist and every team member. Dr. Ghaboussi believes that, after you purchase the technology, you should take advantage of training that is available from all different sources. He also suggests scheduling a follow up visit with your representative two months and six months after installation. “Have your team keep a list of questions that arise during your first few months and look for additional courses sponsored by your manufacturer,” Dr. Ghaboussi said. “Learn from the experts how to maximize the return on your investment. There are multiple avenues to explore and I suggest taking advantage of them all.”
“When we installed our OP300 (currently OP 3D Pro), an awesome training team came out to our office and really helped us understand the technology,” Dr. Ghaboussi said. “Through training, my assistants and hygienists learned all of these great tips and tricks and they use these daily. I have peace of mind knowing that they understand how to minimize dose exposure by selecting only the area of interest and enabling Automatic Dose Control™, a feature on the OP 3D systems that calculates optimal exposure based on individual patient anatomy. Dr. Ghaboussi says it’s critical for the team to understand the intricacies of the technology. “The team does 90 percent of the work with that kind of technology,” he said. “They have to be able to educate our patients and help them better understand why we need 3D imaging for their particular case. Having the team do that is so important because they are building the relationship with the patient, even more than the doctor. They are essentially your internal marketing department.”
3. Incorporate Medical Billing
Finally, Dr. Ghaboussi believes dental practices should understand and use medical billing. “Dental insurance covers many conditions and routine procedures like cleanings and fillings,” Dr. Ghaboussi said. “However, for more complex cases, there may be opportunities for patients to use benefits they have through their medical insurance carriers to help offset treatment costs. Medical benefits could be used for a myriad of dental treatments especially if they are related to health conditions, such as an edentulous condition caused by diabetes. Dentists should make inquiries into the individual’s insurance companies to see what may be eligible. There is additional training necessary to fully understand this option, but it’s a great way to help your patients minimize their expenses and get the treatment that they really need.”
When asked what message he’d like to leave with his colleagues, Dr. Ghaboussi said that, when it comes to 3D imaging and cone beam technology, knowledge is power. “There are still a lot of people who don’t understand what cone beam is and what it can do for their practices,” he explained. “There are still misunderstandings about how this beneficial technology can help patients. You can find things you won’t see on traditional X-rays. This allows you to be more diagnostic and more efficient with your day. It also impresses upon your patients that you are doing everything you can to benefit them.”
Dr. Kaveh Ghaboussi operates Madison Smile Solutions in Madison, Wisconsin. http://www.madisonsmilesolutions.com
*Dr. Ghaboussi is a paid consultant of KaVo Kerr. The opinions expressed are the personal opinions of Dr. Ghaboussi. KaVo Kerr is a medical device manufacturer and does not dispense medical or practice advice.