What are the Production Numbers in your Dental Practice?

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KaVo Kerr Team

What are the Production Numbers in your Dental Practice?

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So how is production trending within dental practices now that the calendar has turned to 2018? Using data from around the country, the latest numbers for both the dentist and hygienist were examined.  To find these numbers, data was taken from Sikka Software that has been compiled over the last seven years. The data used for this comparison has been collected by Sikka Software from more than 12,500 dental practices from around the country. Additionally, Sikka provided data for 2017 through the month of August.

Here’s what the numbers said…

Doctor net production

  • 2010 -- $34,292.23
  • 2011 – $33,839.59
  • 2012 -- $33,289.81
  • 2013 -- $33,321.30
  • 2014 -- $33,911.81
  • 2015 -- $35,760.94
  • 2016 -- $37,027.47
  • 2017 (through August) -- $41,164.60

Hygiene net production

  • 2010 -- $10,182.93
  • 2011 -- $10,198.87
  • 2012 -- $10,169.26
  • 2013 -- $10,339.02
  • 2014 -- $10,454.22
  • 2015 -- $10,667.21
  • 2016 -- $10,879.97
  • 2017 (through August) -- $11,572.68

Do you know your production numbers? Now that your business is starting a new year, it’s important for you to know how you performed so you can accurately plan for the upcoming year. Here’s what noted practice management consultant Jan Keller has to say about the subject.  “When preparing the annual budget each year, knowing the total office production is important in forecasting what both hygiene production and doctor production needs to be for the upcoming year in order to meet our budget and have a profit,” Keller offered. “Have a plan in place as to how you will meet your production goals, then know each quarter the goal may increase.”

 

Facebook keeps growing. Your practice should take notice.

There are some interesting numbers that have just been released by Zephoria Digital Marketing.

Think about these four statistics… According to the site, as March 2017 concluded, there were more than 1.94 billion monthly active Facebook users. That’s an 18 percent increase year over year. Every day, 1.28 billion people log on to Facebook. That’s also an 18 percent increase year over year (first quarter of 2016 to first quarter of 2017).

What about Facebook on mobile?

In December of 2016, there were 1.15 billion mobile daily active users on Facebook. That’s a 23 percent increase year over year. Take away the daily aspect and there were 1.74 billion people who checked Facebook on their mobile device in 2016. That’s a 21 percent increase year over year. So what does this mean to you and your practice? Your customers are active on Facebook and you should be as well, says dental social media expert Rachel Mele. “Practices need to be consistent with their posting,” Mele said. “They should post daily with content that is specific to their practice and dentistry to ensure patients stay engaged.” Mele also reminds audiences to make sure they’re getting their patients’ consent before posting their pictures online. “Check with your legal advisor on the best way to get a model release form that your patients can sign. This will give you their written permission to post their photos online,” Mele said. “Everyone is always thrilled to show off their new smile. Make sure you capture that moment, have a signed release, then push it out for the world to see. Let your patients be advocates for your practice on social media.”

 

Don’t forget about Instagram

Additionally, Instagram just reached 700 million monthly active users earlier this year. Launching on October 6, 2010, it’s easy to see that Instagram has rocketed to success in a very short amount of time. Some dentists are finding success for their practice using Instagram, including Arizona’s Dr. Brian Harris. You can find him @drbrianharris on Instagram and see how he is using smiles and social media to grow his practice. "Today’s technology is rapidly changing the way that we market ourselves to the public to attract new patients,” Dr. Harris said. “Now more than ever, consumers want things done as conveniently as possible and on their terms. The use of social media and offering of virtual consults has allowed me to quickly build trust with my patients and provide them with immediate answers to their questions. Doing this has caused my practice to explode with growth and now I enjoy helping other dentists implement these same concepts.”

And how has Instagram boosted the bottom line for Dr. Harris? Here is what he told us. “Instagram and the use of virtual consults has doubled my number of cosmetic cases in my practice. In May of 2017, I did $234,000 in personal production while only working three days a week.  “I currently average one cosmetic case every day that I am seeing patients. “Instagram and the use of virtual consults allows me to connect with my patients personally and build trust before they even step into my office. This has dramatically increased my case acceptance because, by the time treatment has been presented to them, they already trust me. 

“Instagram and social media allow us to show ‘social proof’ that we can help give them solutions to their problems. All patients have the same three questions: 1. Can you help me? 2. What should I do? 3. How much is it going to cost? The virtual consults answer those three questions before the patient even steps foot into the office.”

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