Things are Looking Up
KaVo Kerr Connections
Things are Looking Up
The latest gross production numbers from Sikka Software are out and, if the last four months of 2017 were anything like the first eight months of the year, dental practices around the country should benefit from their finest year since the dawning of this decade. Data was recently extracted from Sikka’s collection of numbers taken from Sikka Software that has been collected from more than 12,500 dental practices from around the United States. For these numbers, Sikka looked specifically at the gross production by the dentist during the first eight months of the calendar year.
Here are the average numbers discovered from January through August from 2010 through 2017, per dentist per practice.
2017 – $44,731.16
2016 -- $42,542.39
2015 -- $40,722.33
2014 -- $39,451.40
2013 -- $39,393.72
2012 -- $38,914.22
2011 -- $38,680.15
2010 -- $38,487.96
As you can see from above, numbers from 2017 are trending higher than 2016, continuing an upward trend that has been in existence since 2010. However, the jump in gross production from 2015 to 2016 and 2016 to 2017 has been higher than at any previous time in the decade.
So what is causing the jump over the last two years? We asked Jan Keller of Jan Keller Dental Consulting for her thoughts. She believes the numbers show that those who invested in systems are seeing their hard work pay off. “In the past eight years, practices that had invested in time to educate their teams on the systems in place to handle financial arrangements, insurance, continuing care, scheduling and treatment acceptance experienced increases in both production and collection,” Keller said. “These might have even been small changes but the dentists and team members who took the time and effort to constantly monitor their numbers and benchmark critical areas allowed for the practice to make modifications to the systems which contributed to the improvements and increases.”
Keller also believes it’s not just about crunching numbers but basking in the small victories along the way as well. “I know practices who celebrate their victories and milestones and it makes a world of difference for their team members and the environment within the practice,” Keller said. “If you’re only watching numbers but not giving updates and high-fives along the way, you are missing a key part of the team feeling like they are an integral part of the growth of the practice.”
Speaking of planning for 2018
Now is the perfect time for dental practices to not only plan their social media strategies for the rest of the year but also to focus on the numbers that will make their practice successful, said consultant Dayna Johnson.
“You’re starting a new year so make sure your fees are in line with where they should be and that you are planning training for your team on software and technology to make sure everything is up to date in your practice,” Johnson said. “You should have a good idea now of what worked and didn’t work for your practice in 2017. Focus on those areas which can be improved with your 2018 planning and do what you can to turn negatives into positives.”